Categories Moonshine

Who Owns Ole Smoky Moonshine? (Question)

Joe Baker – Founder – Ole Smoky Moonshine Distillery | LinkedIn.

  • Founded in the Smoky Mountains of East Tennessee by Joe Baker, Cory Cottongim and Tony Breeden, Ole Smoky has already experienced rapid growth since launching in 2010, fueled by consumer interest in the broader un-aged whiskey category.


Is Ole Smoky Moonshine from the show moonshiners?

Ole Smoky Premieres New TV Spots With Season Debut Of Hit Show “Moonshiners” Ole Smoky produces the first legal moonshine in the state and is proud of its family moonshine recipe that is more than a century old.

How much is Ole Smoky Moonshine worth?

The Bottom Line: A visit to Ole Smoky Moonshine is a true Appalachian experience. The mountain-made Moonshine is not cheap, but it’s authentic and well worth its $30 price tag. Even if you don’t buy anything, the $5 Moonshine tasting and distillery tour make this a worthy stop.

Who makes Ole Smoky whiskey?

“The whiskey line is going to be a great addition to Ole Smoky’s collection of moonshines,” says Joe Baker, founder of Ole Smoky Moonshine. “We are honored that we are able to grow a business everyone in East Tennessee knows and loves.” Ole Smoky Whiskey will soon be available at retailers throughout Tennessee.

Where did Ole Smoky Moonshine originate?

Ole Smoky Moonshine was built from passed-down secrets and traditions in Tennessee. Visitors love sampling their Original Unaged Corn Whiskey, Moonshine Cherries, White Lightnin’ and world-famous Apple Pie flavors.

Does Tim Smith still own climax moonshine?

NEW YORK, NY – January 6, 2013 – Tim Smith’s Climax Moonshine is now legit. As one of the stars of Discovery Channel show, “Moonshiners,” Smith has been making his illegal moonshine in the backwoods of Virginia (in a town called Climax).

Who owns Tennessee Shine company?

Tennessee Shine Company is owned and run by part-time NASCAR driver Blake Jones, who has in his career: four starts in the NASCAR Cup Series, five starts in the NASCAR Xfinity Series and 10 combined starts among all three ARCA Menards Series.

Is Ole Smoky Moonshine illegal?

Ole Smoky Moonshine Distillery was opened in Gatlinburg, Tenn., in 2010 as “ a way for us to share an illegal part of our family’s history legally,” Baker explains. It was the first legal moonshine operation to open in the state of Tennessee after state laws changed to allow them in 44 counties.

Can you put Ole Smoky Moonshine in the freezer?

Just to clarify, all moonshine can be frozen no matter how high the proof is. It all depends on the temperature. 100 Proof moonshine will freeze at -25.2 degrees Fahrenheit. So yes, Moonshine can be frozen, however, most home freezers do not get cold enough to actually freeze it.

How much is a jar of moonshine in Tennessee?

It’s $25/jar and you get a discount if you buy a case. It’s about the same price at the liquor stores also. You can find everything on their website.

What percent alcohol is Ole Smoky Moonshine?

In response to consumer requests, Ole Smoky Tennessee Moonshine upped the alcohol content in three of its flavored moonshines. It now offers Strawberry Lightnin’, Lemon Drop Lightnin’ and Hunch Punch Lightnin’ moonshines with 40 percent alcohol by volume.

What whiskey is made in Gatlinburg?

Ole Smoky Whiskey Distillery. Ole Smoky’s “Barrelhouse” is their 2nd Gatlinburg distillery, dedicated to producing whiskey that is white oak barrel aged. Guests can learn about the distilling process and taste different flavors.

Where is Jack Daniels made?

Every bottle of Jack Daniel’s is made in the very same place Lynchburg, Tennessee is the site of a limestone iron-free spring, which Daniel purchased for just $2,148.

Does Florida Georgia Line Own Old Camp whiskey?

OLD CAMP® is a premium whiskey launched in conjunction with Brian Kelley and Tyler Hubbard of Florida Georgia Line, the most successful country duo of all time.

Is Ole Smoky Moonshine made from corn?

Operating out of Gatlinburg, Ole Smoky concentrated on moonshines during its early years. Both Ole Smoky’s moonshine and whiskey are comprised of a (mostly) corn mash bill consisting of 84% corn, 8% rye and 8% malted barley. However, the whiskey is then aged, whereas the moonshine is distilled and sold.

In the United States, moonshine is associated with a romanticized sense of peril. Moonshine is the term given to the clear, un-aged corn whiskey because of the way it was traditionally produced: at night in a secret backwoods location, under the light of the full moon. True or not, making moonshine (or any type of whiskey, for that matter) was illegal in the state of Tennessee until 2009. The only exceptions were the three counties where alcohol industry titans Jack Daniels, George Dickel, and Prichard’s Rum were based.

Obtaining moonshine was a difficult and uncontrolled job that could only be accomplished by word of mouth and personal connections as a result of its illegal reputation. However, when the state found itself in desperate need of additional money at the height of the Great Recession, Tennessee legislators altered the state’s post-Prohibition law to allow distilleries to operate over the state’s entire territory. As if by magic, the popularity of moonshine began to resurgence once more.

  1. Nashville developer Jim Massey stated in a news release in 2009 that “unaged whiskey goods would be offered with far less risk.
  2. ” “Customers who enjoy the product might lawfully purchase it from a store rather than from a shady character in the woods.
  3. ” One Tennessee lawyer was keeping an eye on the legislative process.
  4. Joe Baker and several of his law partners built a distillery in Gatlinburg, Tennessee, as soon as the legislation went into force.
  5. Gatlinburg is a mountain town that attracts over 2 million tourists every year and is next to the Great Smoky Mountains National Park.

Baker, who was born with a 200-year-old family recipe, set out to infuse the product with the rich Southern traditions and tastes of the local Smoky Mountain region, creating unique whiskies such as Apple Pie and White Lightning moonshine as a result of this endeavor. As a result, the Ole Smoky Distillery, LLC was established in 2010. Photo courtesy of Ole Smoky Moonshine The legend of illegal moonshining in Tennessee, combined with an authentic product, has proven to be extremely profitable for Ole Smoky Distillery.

From its humble beginnings as a seven-person business, the company has grown to include more than 230 employees. At the start of the project, Baker admits that he and his team had no idea what they were getting themselves into. In a year in which a company’s revenue grows by 300 to 400 percent, managing a firm might be difficult. Baker, a UT football enthusiast and all-American family man, grew up in Sevierville, a tiny town hidden in the Great Smoky Mountains 14 miles from Gatlinburg and known for its apple orchards.

  1. Ole Smoky CEO John Cochran was hired by Baker in May 2013 after formerly serving as the CEO of Pabst Blue Ribbon.
  2. Within a few of months, Baker sold his shares in a private equity transaction to Centerview Capital, a private investment firm located in San Francisco that specialized in private equity transactions.
  3. Ole Smoky became one of the world’s most iconic distillers of premium moonshine as a result of Centerview’s cash infusion and the leadership of a beverage industry veteran.
  4. In 2014, the company had sales of more than $46 million.

As of now, the distillery with the highest number of visitors in the United States controls 40 percent of the country’s moonshine consumer market and is expanding abroad. “I was prepared to be content with expanding the distribution network to include all 50 states,” Baker remarked. “I had no clue it would expand to 30 countries,” says the founder. After seeing how well Ole Smoky was doing, Baker decided to open another large-scale beverage production business in Appalachia; this time, however, it will be a brewery.

“I was prepared to be content with expanding the distribution network to include all 50 states. “I had no clue it would expand to 30 countries,” I said. Yee-Haw Brewery opened its doors in Johnson City’s renovated historic CC O railroad depot in July 2015, establishing what city authorities describe as a “cornerstone” of the downtown area. The Yee-Haw Brewing Co.’s chief brewmaster is Brandon Greenwood, a former vice president of brewing at Lagunitas Brewing Co. who previously worked for Lagunitas Brewing Co.

  • Baker is known for surrounding himself with specialists in fields in which he is not knowledgeable.
  • Yee-Haw Brewery, which opened its doors with four craft beers and 40 workers, now has a 9,000-square-foot brewing plant and the greatest production capacity of any brewery in Northeast Tennessee, according to the company.
  • At one point during our chat, Baker brought out his phone and displayed a snapshot of the previous, derelict location where the new brewery is currently located.
  • He tapped the screen with his index finger.

The satisfaction he gets from “making a difference in a community,” he says, is “truly what motivates me.” Yee-Haw Brewery is located in Johnson City, Tennessee. Business, according to Baker, is about making things. Not the money, because there are only so many cars and dirt motorcycles in the world, but the satisfaction I have from my profession. “It is the power to generate new employment,” he explained.

If you have never experienced having someone approach you at a business Christmas party and express gratitude for giving them with the opportunity to acquire a home, imagine what it would be like. With Yee-Haw, he hopes to see it flourish in the same manner as Ole Smoky did, and for it to become an American classic, as well as an example of Southern brewing artisanship. During a skiing trip in Jackson, Wyoming, he had an experience that inspired the name of the brewery. The question “What are you going to do?

” was screamed by his companion at the top of a steep run as he came to a halt before the drop.

In one swift motion, Baker sprung to his feet, yelling at the top of his voice, “YEE-HAW!!” “Can you tell me about your ‘yee-haw moment’?” Baker was the one who inquired. “Can you tell me what makes you feel alive? That is the backstory of the beer’s name,” the brewery explains.

  • There are only a limited number of automobiles and dirt motorcycles available. Give it some time if you haven’t yet experienced the emptiness that comes with possessing stuff. Begin asking yourself the following question right away: What makes you feel most alive is: how can you offer opportunity for others to thrive in your profession
  • What makes you feel most alive is: It might be risk, people, love, family, or travel – whatever it is, think about how you can enhance it via your professional life.
    What is your “200-year-old family moonshine recipe” and how did you come up with it? Every member of your family — from cousins to siblings to grandparents — stands on the shoulders of great individuals. Identify any unique experiences or assets that exist in your family tree that you may use to create a business opportunity for yourself.

A 300 percent growth rate in a single year may appear to be a godsend for a tiny firm, but when Joe Baker and his partners established Ole Smoky Moonshine, they had little knowledge of the alcohol industry and even less knowledge of running a commercial distillery, which was a huge advantage. Within a year of its introduction, jars of Ole Smoky were lining the shelves of Wal-Mart. Baker claims that their tiny crew worked around the clock to keep up with the incredibly high and unanticipated volume of demand.

Baker admits that those early, but fruitful, days weren’t easy, despite the fact that they escaped a crash and burn. ‘We were stretched very thin, very rapidly, and if we couldn’t keep up, we would lose shelf space.’ We were able to manage it after we reached around 150 personnel. We were fortunate to see such rapid growth in the early phases, but it’s difficult to plan your business when it’s expanding at rates of up to 3-400 percent each year in the first year.” Baker’s blood is tinged with the smell of moonshine.

  1. Historically, his ancestors were among the early immigrants in Eastern Tennessee.
  2. It was the Smoky Mountains’ wooded peaks that provided a canopy for Baker’s forefathers and other moonshine distillers, many of whom were immigrants from Scotland and Ireland who chose to live in the area because of its familiar environment.
  3. Baker grew up hearing legends of Al Capone keeping his whiskey in the Smoky’s during prohibition and moving it to Chicago, which he later confirmed.

White whiskey, moonshine, or whatever you want to call it, has made a mark on the region that surrounds the lush Smoky Mountains, with their towering white pine trees, and has left a legacy. Baker’s family recipe has been passed down for 200 years, but moonshine is a part of everyone’s history in eastern Tennessee. Moonshine traditions may be found in neighboring states as well, according to novelist and journalist Max Watman, who grew up in the Shenandoah Valley. “But the one that focuses on the Smoky Mountains is the most traditional,” adds Watman, who grew up in the Smoky Mountains.

The historical component of moonshine was embraced by certain locations, like as southern Virginia, in an attempt to market it, but it has not become as fundamental to the character of the region as it has been with the Smoky Mountains. People in Eastern Tennessee and the Smoky Mountains appreciate moonshine production as a craft and its folkloric traditions, and you may find them in plenty. That’s what distinguishes it from the others.

  1. ” Until five years ago, Tennessee’s strict alcohol production regulations made it practically impossible for distilleries located outside of three counties to get a license to manufacture alcoholic beverages.
  2. During the height of the crisis, however, Tennessee and other governments were seeking for new methods to produce taxable money while also creating jobs.
  3. When the state repealed the prohibition in 2009, allowing for the commercial production of moonshine, Baker and his partners were among the first to submit an application for a permit.

During their undergraduate studies, the three criminal defense attorneys met. They were aware of the law, but aside from their own home concoctions, the trio had little knowledge of distilling or the alcohol industry. “There was a new difficulty and a new issue that would keep me up at night every night for the first four years,” Baker recalls. “We have only been in this business for a short period of time, therefore our cumulative experience in the industry is limited.

” As most new business owners quickly discover, some of the things that appear to be the most straightforward are actually the most difficult. Baker and his companions were tasked with locating traditional glass Mason jars that were authentically used for storing moonshine. “It was difficult for us to locate jars. Jars with a capacity of 750 mL were required. There are a lot of pint and quart jars available, but there aren’t many 750 mL jars available at this time. As a result, we gained a great deal of knowledge about the glass sector.

  • ” They started off on a tight budget, with less than $400, 000 to deal with.
  • In addition to the money produced by his legal firm, Baker took out a second mortgage on his home.
  • Baker continued to work as a lawyer in order to keep money coming in, while one of the partners took care of the day-to-day operations.
  • Even though they had an income stream, they re-invested every cent.
  • “We needed to expand in order to keep up with the tremendous rise in demand, which meant recruiting more people.
  • ” In the first year, 2010, there weren’t a lot of financing opportunities from banks.

We would have struggled if we had relied entirely on Ole Smoky for income, and it would have been far more difficult to expand the firm.” A little community with a population of roughly 4,000 people on the border of the Smoky Mountains, Gatlinburg is where they decided to build their distillery. The city is mostly supported by the swarms of visitors who come for the mountains and countless fudge shops. The idea of combining moonshine with tourism struck me as interesting, so I proposed it to the group. The fact that we do it is a fundamental aspect of who we are,” Baker explains.

Ole Smoky has grown into a major employment in the area, as well as one of Gatlinburg’s most popular attractions. Justin King, master distiller, discusses the brand’s reach via its various varieties, which currently include popular flavors like as Butterscotch, but which began with true mixes such as Apple Pie. According to King, each family had its own formula for moonshine, which they flavored with fruit to make it more pleasant. In a nutshell, “Apple Pie is a mixture of cinnamon, apple juice, apple cider, and a few other spices that tastes like a delicious after-dinner drink.

  1. ” According to King, the flavour may be found in other locally cultivated fruits as well, such as cherries soaked in moonshine and peaches.
  2. “When I was growing up, my family would usually give away moonshine cherries for Christmas.
  3. “A lot of people down here are destitute, so we would eat any fruit we could find,” says the author.
  4. According to Watman, the relationship between farmers and distillers is still flourishing and has assisted many in surviving the recession.
  5. “It’s a market that is really focused on supporting the local economy.

” The number of stories I’ve heard about peach growers whose fields have been destroyed by a storm, and the local distillery picking up the resulting harvest because they don’t care how the peaches look, is endless.” Ole Smoky buys maize from local farmers and employs over 200 people, not to include the indirect effects of the company’s products, such as the glass jars, truck drivers, packing, and even the paper used for labeling.

While Ole Smoky’s most significant growth is currently being achieved through development into overseas markets and on-premise sales at restaurants like as Outback Steakhouse, the company’s tasting room continues to draw enormous crowds of visitors.

This is seen by the scores of visitors who sit in rocking rockers outside Ole Smoky’s bottle shop on Gatlinburg’s main street, toe tapping in time to the daily bluegrass band – with no purchase required.

  1. Ole Smoky is a slang term for a person who smokes cigarettes.
  2. Tennessee Moonshine is a corn whiskey distillery near Gatlinburg, Tennessee, that produces a variety of whiskeys.
  3. The company’s downtown Gatlinburg, Tennessee site is home to two operational copper stills.
  4. In addition to seeing the distillation process up close, visitors will also be able to learn about the history of moonshine manufacturing in the Great Smoky Mountains.
  5. Free samples are available upon request.
  6. The Ole Smoky Moonshine Distillery, often known as “The Holler,” is the most visited distillery in the United States.
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In Pigeon Forge, a second distillery, named The Barn, opened its doors in the fall of 2014. In the spring of 2019, Ole Smoky built a new facility dubbed Mashville, which is located adjacent to Yazoo Brewing Company in the center of downtown Nashville.


When Tennessee state law was altered to allow for the distillation of spirits, Ole Smoky Distillery, LLC became the first federally permitted distillery in the history of East Tennessee, and the first in the state of Tennessee. The distillery officially opened its doors on the weekend of July 4, 2010. When it first opened, it was one of just four distilleries in the state that were still in operation. Jack Daniel’s and George Dickel got their licenses prior to Prohibition, while Benjamin Prichard’s established their Tennessee factory in 1997, both of which are now closed.


Current product offerings include fifteen kinds of moonshine manufactured using traditional East Tennessee recipes that are jarred and sent straight from the company’s Gatlinburg distillery, as well as a variety of flavored gins and vodkas.

  1. Currently, Original Moonshine (100 proof), White Lightnin’ (100 proof), Lightnin’ Line (80 proof): Strawberry Lightnin’, Lemon Drop Lightnin’, and Hunch Punch Lightnin’, and the 40 proof line, which includes Moonshine Cherries, Peach Moonshine, Apple Pie Moonshine, Blackberry Moonshine, Strawberry Moonshine, Lemon Drop Moonshine, Pineapple Moonshine, Pineapple The distillery employs a 100-year-old family recipe that was developed with the assistance of Dave Pickerell, who worked as the Master Distiller for Maker’s Mark for more than 15 years until retiring in 2011.

The ingredients are gathered from inside the community. Ole Smoky Distillery also manufactures a peanut butter whiskey, which was awarded 10 prestigious spirits prizes in November 2020 by the International Spirits Competition.

Media reaction

In addition to a visit from the Today Show and an appearance on Martha Stewart Living Radio, the launch of Ole Smoky’s was covered extensively in the media. They have continued to receive national media coverage in both major newspapers and consumer magazines.


  • Official website
  • Gatlinburg Chamber of Commerce listing
  • TripAdvisor reviews
  • Today Show piece on Ole Smoky
  • Knoxville News Sentinel story on grand opening
  • Today Show segment on Ole Smoky

The location is 35°42′39′′N 83°31′10′′W / 35.71087°N 83.51936°W. Coordinates: 35°42′39′′N 83°31′10′′W / 35.71087°N 83.51936°W

The CEO of Ole Smoky Distillery discusses how to manage the costs associated with tariffs and rising maize futures. Moonshining is the process of creating illicit alcoholic beverages. This will open a new window. The high-proof alcohol was created in secret during Prohibition by distillers seeking to avoid the prohibition and associated taxes. However, now that it is legal, it has grown into a significant industry for one Tennessee distillery, whose roots may be traced back to the early settlers in the Smoky Mountains.

“Business is booming right now,” Ole Smoky Distillery CEO Robert Hall told Maria Bartiromo Opens a New Window. of FOX Business on Thursday. “The most difficult task we have is meeting the increasing demand for our products.” They have grown so popular that they were awarded the “Hot Brand” award by M. Shanken Communications, a renowned publication in the wine and spirits business in the United States, in 2018. “According to an industry journal, we had sales of 338 thousand cases. ” “In the spirits industry, a 9-liter case is a unit of measurement for volume,” he added.

  • According to the manufacturer, 338 000 litres of merchandise may be packed into almost 700.
  • 000 liters of shipping containers.
  • Corn is utilized as the primary component in many of the recipes that are used to make moonshine.
  • And, despite the fact that many farmers are concerned about President Trump’s plan to impose tariffs on imports from Mexico, Hall stated that “corn and tariffs are essentially two distinct challenges” for the company.
  • “Corn futures are actually increasing in value at the moment, owing to the wet weather in the Midwest.

” As a result, plantings are decreased, which may have an impact on pricing. Tariffs came and went, and they are no longer in effect. All of these things are simply obstacles that we have to deal with,” he added. He went on to say that like with any “great American firm,” he and his team are working to “challenge them” through investments in equipment and space. Ole Smoky, on the other hand, did not totally avoid the effects of tariffs.

“On the one hand, tariffs on our products entering Canada and the European Union are subject to tariffs, which has resulted in higher costs for our products in those markets, which has caused demand to stall a little bit in those markets,” Hall explained. We should be back to neutral in Canada now that the tariffs imposed by that country have been lifted, says the official. In addition, the metal utilized on their Mason jar lids had an influence on their bottom line. “The price of our lids has gone up,” he explained, adding that “despite though we get everything from within the country.

” The liquor is available in a “variety of proofs for a range of tastes,” with proofs ranging from 35 to 128 with a price tag of around $25.

Stephanie Warner may be reached at 858.752.1345 or [email protected] for media inquiries.

Just ten years ago, Jessi Baker’s professional life would have been unthinkable (at least in legal terms). That irony is not lost on me because I used to be a lawyer. They are now successful moonshiners, thanks to the efforts of her spouse. They are also the proprietors and developers of Ole Smoky Moonshine, as well as the other commercial endeavors that have sprung up as a result of it. She is a mother, a cookbook author, a former lawyer, a moonshiner, an entrepreneur, and a visionary who has big plans for the future of their firm, which she shares with her husband.

Jessi Baker, our newest FACE of Nashville, has joined us! Meet Jessi Baker, who is today’s FACE of Nashville!

You have such a varied, fascinating work background! Tell us about the path that led you to moonshine distilling.

I had no intention of becoming a moonshiner. When I was a child, I grew up in the little town of Gatlinburg, Tennessee, a remarkable place where true hospitality and tourism are encouraged by a community of forward-thinking local businesses, two of whom happened to be my grandparents. They opened the Ole Smoky Candy Kitchen in 1950, and it has since evolved to become a must-see attraction in the area for tourists. I grew up seeing them achieve their version of the American Dream.

  • My grandmother worked at the candy shop every day, setting a good example and making a difference in people’s lives through the employment she provided to others in our neighborhood.
  • She was so well-liked and revered that everyone referred to her as Chief.
  • What a positive role model.
  • She exemplifies elegance, sophistication, and a strong work ethic.
  • As a youngster, I fantasized of one day taking over the candy kitchen, but fate had other ideas.
  • We both returned to Tennessee for law school after leaving Gatlinburg for college, where we met Joe (my high school love and now husband).

Both of us went on to become attorneys and serve as prosecutors. When a few years in the corporate world, Joe decided to pursue a career in criminal defense, and after we had our first child, I decided to become a stay-at-home mom in order to devote more time to our expanding family. My husband, Joe, walked into the room where I was breastfeeding our youngest child and announced that we were going to make moonshine. It was a morning I’ll never forget. I was convinced he had lost his mind.

But, like any good, obstinate hillbilly, he persevered even as I grew more amenable to the notion, and nine months later, Ole Smoky opened its doors for the first time. We would like to express our gratitude to all of our sponsors:

Why moonshine? Where did the idea originate?

Moonshine was a way of life for me growing up in Appalachia. Our family’s involvement in moonshine dates back more than 200 years, so the concept of creating it wasn’t entirely novel. After the legislation changed in 2009, it became legal to manufacture, distill, and sell the famed bootleggers’ hooch, which became well known as “bootleg whiskey.” Following that, Joe and I started to work with the help of our friends and family, and our Gatlinburg Ole Smoky facility has become the most visited distillery in the world since opening its doors in 2010.

Our total number of visitors reached a new high of 4.1 million last year across all of our venues. To put this in context, it is more than double the number of guests that have visited all of Scotland’s distilleries combined. What began as a few varieties of moonshine made on my kitchen stove has now developed into a line of 20 imaginatively flavored moonshines that are distributed in all 50 states and 53 countries across the world.

I had my doubts in the beginning, but today I’m pleased to call myself a moonshiner and to have earned the title.

Tell us a little bit about moonshine — how it’s made and how it differentiates from other spirits.

  • We can trace our family’ involvement with moonshine back to their Scots-Irish forefathers, who arrived in the Smoky Mountains during the latter part of the 1700s.
  • As early as the early 1900s, when the government enacted regulations to restrict the production of spirits, our forefathers were certain that outsiders should not be allowed to interfere in their business.
  • One of Tennessee’s state anthems commemorates the way mountain people have long viewed the government: “Once upon a time, two strangers ascended Ole Rocky Top in search of a moonshine still,” the lyrics read.

Strangers haven’t made their way down from Rocky Top. “I don’t think they ever will.” Moonshine is actually not that far from whiskey in terms of taste. It’s just unaged, which means it hasn’t spent any time in a barrel or cask before being released. Due to the fact that it was uncontrolled for such a long period of time, moonshine may be manufactured from almost anything, but the most traditional, and in the case of Ole Smoky, moonshine is made from maize.

CONNECTED: Nashville’s Best Fall Flavors: Where to Find Them The following are just a few of the unique moonshine varieties available: apple pie, ruby red grapefruit, sour apple, margarita, butter pecan, and many more. as well as a long list of other things

And now, you’ve expanded far beyond the original dream! There’s a cookbook, there’s a distillery downtown. what has that growth been like?

Thank you very much! Growth has been fantastic for us, but it has also been challenging at times. The fact is that we are a true family company — it is not only me and Joe who are involved in this insane venture; we also have our three children who are also involved in it. And, while development is lovely, it often pushes us to our limits in unexpected and painful ways. Each new opportunity has frequently necessitated the relocation of our family, which has resulted in the establishment of a new community — new schools, for example.

  1. The fact that we’ve had these chances has been a godsend, but it’s also vital to understand the strain it has placed on our family at times.
  2. We’ve had a desire of relocating to Nashville for quite some time, so it’s a thrill to see that goal come true with the opening of 6th and Peabody.
  3. It is the first time that our two firms, Ole Smoky Moonshine and Yee-Haw Brewing, have worked together.

This establishment includes a distillery on the premises, a brewery that will be completed shortly afterward, a stage that hosts live music nearly every night of the week, an outdoor courtyard with plenty of seating and outdoor games, multiple bars, two massive (21 by 11 foot) televisions, a large selection of moonshine, and several Yee Haw beers on tap. We’re thrilled to have such a wide variety of delicious culinary alternatives nearby. We partnered with some Asheville-based friends to bring their renowned taco eatery White Duck Taco to our facility.

In addition, we’ve teamed with the family behind Prince’s Hot Chicken, a revered OG of the Nashville hot chicken industry who will have their food truck in our courtyard on a regular basis starting this summer. For me personally, the cookbook, named Shining: The Ole Smoky Moonshine Family Cookbook, is really essential. I’ve always enjoyed cooking for my family, and when Joe and I first began Ole Smoky Whiskey some years ago, my early responsibilities included inventing the moonshine flavors as well as our moonshine-inspired food products.

The purpose of this book is to take that notion one step further. I discovered methods to use our moonshine and whiskey into a variety of dishes, from chili to blackberry cobbler, to enhance the tastes.

I was also inspired to write this book by my desire to create something concrete for my three children that would demonstrate to them that you can never be too old to follow your passion in a new way. IN CONNECTION WITH THIS: 48 Hours in Asheville, North Carolina

What’s the biggest lesson you have learned, or the most difficult challenge you’ve faced, as a businesswoman?

  • As a mother, wife, daughter, sister, author, and businesswoman, I believe it is quite difficult to accept the fact that, while we as women are capable of doing it all, this does not imply that we need to do it all.
  • or that we will be able to do everything at once.
  • Caring for a family, arranging our calendar, and screening social media for my children is a significant mental burden.
  • All of this occurs in the context of other events that are taking place in one’s life.

So the most important lesson I’ve learned is to simply accept things as they come, day by day, and to remember that everything has its time and place. This new hot location in Nashville features games, large TVs, moonshine, and hot chicken, among other things. What more could you possibly want?! Thanks to all of our sponsors: Cheers to you, Jessi and all of the great Ole Smoky things to come in the near future!

What’s your ideal day in Nashville?

Dose is where I start my day with a cup of coffee and a matcha latte. After that, I’d go for a trek on one of my favorite trails in Percy Warner. After getting some exercise and fresh air, I’d walk down to 6th and Peabody to see what was going on at Yee-Haw Brewing and Ole Smoky Restaurant. One of my favorite beers is our Yee Haw Dunkel, and another is our Cerveza, so I’m sure I’d drink at least one of them. I enjoy eating at Epice in 12South and strolling around the neighborhood.

I also cook on a regular basis, so after a trip to the market, I’d whip up some delicious stuffed squash and gather the family around the television for a fun movie night!

What is your best piece of advice?

It is important to be kind. Manners are incredibly essential, and your character is defined by your work ethic.

Aside from faith, family and friends, what are three things you couldn’t live without?

  • Yoga, a good book, and a glass of wine Thank you very much for sharing your thoughts with us, Jessi!
  • In addition, a huge thank you to Style House Salon and Jamie Wright Images for the lovely and entertaining photographs.
  • On Monday through Friday from 11 a.
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  • and on Saturday and Sunday from 10 a.
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  • , you can visit 6th Peabody at 423 6th Ave S, Nashville, TN 37203.
  • Cheers!
  • ********** The Dr.
  • David Yi is a self-described life-long student who has an unshakeable goal to be the greatest at anything he chooses to do.

His goal at TriStar Southern Hills Medical Center is to make a positive difference in the lives of those he serves. Meet the FACE of TriStar, who is devoted and enthusiastic! To learn more, go to THIS PAGE.

Ole Smoky Distillery’s Joe Baker discusses the company’s history. Ole Smoky Distillery is a small distillery located in the heart of the Smoky Mountains. It’s as real as the moonshine his family has been distilling for generations, and Johnny Baker employs his hillbilly dialect to great advantage as he entertains tourists at his Gatlinburg distillery. Moonshine, as Baker describes it, is a distillate with a murky and convoluted background.

  1. “We are manufacturing coooorn liquor—moonshine,” Baker explains, drawing out the vowel to underline the attraction of a distillate with a shady and complicated past.
  2. Baker claims that families that came in the region, including his own, practiced “the skill of manufacturing real corn liquor” out of economic need, which led to the development of the industry.
  3. “My mother was the youngest of nine children,” he explains.

In that case, my grandpa was faced with a decision: whether to sell a bushel of corn for fifty or seventy-five cents, or whether to transform it into liquid corn and earn twenty dollars. When Tennessee’s liquor production rules were modified in 2009 to allow for the expansion of liquor production from three to forty-one counties, the Baker family, lead by Johnny’s nephew, Joe Baker, recognized an opportunity for profit and hasn’t looked back since. According to Joe, “We deliver a genuine product in a joyful environment that appreciates the history and culture of the area.

” “I believe that a lot of people bought into it.” It undoubtedly didn’t hurt that the Discovery Channel premiered its famous Moonshiners series in 2011, a year after the Bakers began operating the distillery in their home state of Tennessee. With only three items to launch (Original, White Lightnin’, and Moonshine Cherries), “it just really began taking off, and we just sort of held on from there,” recalls Johnny. Old Smoky Moonshine Company (Ole Smoky just launched a second facility, the Ole Smoky Barn, in Pigeon Forge, Tennessee.

  1. ) Smoky Moonshine (also known as Ole Smoky Moonshine) The Gatlinburg distillery, which operates out of the Ole Smoky Moonshine Holler, a weathered wooden edifice designed to imitate backwoods stills and mountain gristmills, currently produces fifteen different kinds of moonshine, including Apple Pie, Sweet Tea, and Peach.
  2. Because it sits just across the parkway from both Ripley’s Haunted Adventure and the Hollywood Star Cars Museum, the Holler may be said to be on an equal footing with some of Gatlinburg’s most popular tourist attractions.

In the Holler, guests may sample and purchase Ole Smoky goods while listening to live music performed by local musicians.

Johnny is also a part of the show’s entertainment. His theory is that the fact that moonshine has such a problematic history contributes to its appeal. ‘A lot of individuals simply enjoy the narrative and aspire to be outlaws like that outlaw.’

GATLINBURG, GERMANY — On July 3, 2010, the city’s first jar of legal moonshine was sold to a customer. The event was viewed by some as a celebration of independence, the abolition of obsolete restrictions that had prevented the region from recounting an essential part of its history until now. Others saw that initial sale as a possible blip on the radar, one that may have a negative impact on the city’s reputation as a tourist destination.

  1. In the nearly seven years since the opening of Ole Smoky Moonshine Distillery in downtown Gatlinburg, three more companies have been added: Davy Crockett’s Tennessee Whiskey (owned by Gatlinburg Barrelhouse) in 2011, Sugarlands Distillery and Doc Collier Moonshine in 2014, and Davy Crockett’s Tennessee Whiskey (owned by Gatlinburg Barrelhouse) in 2015.
  2. Moonshine has been a part of Appalachian culture for a long time, and it is now a major role in the tourist industry.
  3. However, it all started with the application for a distillery submitted by Ole Smoky Moonshine.
You might be interested:  How To Get 190 Proof Moonshine? (TOP 5 Tips)

Following the passage of a new state law that relaxed limitations on distilleries, the city commission of Gatlinburg issued regulations in 2013 in an attempt to govern the distilleries. However, the ordinances were quickly overturned. At least one Gatlinburg restaurant has gone so far as to establish a menu that includes moonshine-infused meals and beverages. During the 2009 legislative session, the General Assembly enacted legislation that made distilleries lawful in 41 Tennessee counties.

Whiskey manufacturing had traditionally been confined to the counties of Moore, Coffee, and Lincoln in Southeast Tennessee, which were home to the Jack Daniel’s, George Dickel, and Prichard’s distilleries, among other producers. According to state Sen. Doug Overbey, greater tourist in Gatlinburg has resulted as a result of the legislation. According to him, the distilleries, which give free samples, have been a boon to the local economy and tax income. However, he acknowledges that some residents are concerned that the distilleries’ presence may harm the town’s reputation.

  • “I believe Gatlinburg retains its reputation as a family-friendly destination.
  • ” Joe Baker, the proprietor of Ole Smoky Distillery, stated that he created the distillery in part to provide travelers with a flavor of the Smoky Mountains’ history.
  • “I saw an opportunity to offer a little piece of our culture and tradition with visitors to Gatlinburg,” says the entrepreneur.
  • Each distillery claims that its goods are one-of-a-kind.

Despite the fact that the concept has gained popularity in recent years, Baker and his partners Cory Cottongim and Tony Breeden were not convinced when they began the process of obtaining federal and state permissions to operate Ole Smoky. “It was a difficult situation, as I recall. We were on the verge of running out of money. The anticipation of when we would open was causing us to lose a lot of sleep “Baker expressed himself. “We were granted our state license to open in June of 2010. We had no clue it would be as well-liked as it turned out to be.

” When the distillery initially opened its doors, it was in a 2,500-square-foot space in downtown Gatlinburg, and it sold its first jar of moonshine. “We currently occupy an area of around 80,000 square feet. In addition to our facilities in Gatlinburg, Pigeon Forge, and Pittman Center, we also have warehouses across Sevier County, TN “Baker expressed himself. The product is available for purchase in all 50 states as well as 30 countries.

  • Baker’s wife, Jessi, together with her brother, Charles Edwards, and business partner, Virginia Cottongim, founded Davy Crockett’s Tennessee Whiskey, the town’s second distillery, in the summer of 2000.
  • Edwards stated that their distillery is mostly focused on whiskey production, however they do produce certain moonshine goods.
  • “We’re aiming toward matured whiskey, while moonshine is unaged spirits from a copper still,” he explained.
  • “That is the final aim we are pursuing.
  • We want our whiskey to be aged for at least four years before serving it.
  • ” Sugarlands Distilling Co.

was established in March 2014 by Kent Woods and Ned Vickers. “We have a stage on our back patio where bands perform every night. We have some of the top Americana artists in the region, and we have a lot of them “Jay Miller, a representative for the company, stated Doc Collier Moonshine, the town’s newest distillery, was established in March 2014 by Phillip “Don” Collier, Kay Collier-Pittman, and Brent Collier.

According to general manager Buddy Keyes, the trio are the great-grandchildren of William “Doc” Collier, who was a well-known moonshiner in the English Mountain region of Sevier County in the early 1900s.

‘We’re actually cooking from a real family recipe that Doc Collier utilized,’ Keyes explained. “We’re keeping things as traditional as possible with our shine and ingredients.”

  • In order to see Ole Smoky’s moonshine distillery, you do not need to go all the way to a distant part of the mountains.
  • Visitor’s may peep through windows and observe the big copper stills, vats of sweet and boozy boiling corn mash, and a stream of crystallized moonshine streaming from a pipe into an overflowing mason jar in the town of Gatlinburg, Tennessee.
  • CNET photo by Robert Rodriguez Moonshiners used to hide their illicit stills in the woods, but things have changed dramatically.

No one a hundred years ago would’ve imagined locating their operations just a few yards from the sidewalk on the main drag of one of Tennessee’s most popular tourist destinations, where the Salt and Pepper Shaker Museum and a replica of the Space Needle compete for your attention. But that’s exactly what has happened. Furthermore, no moonshiner would open a gift shop to advertise his or her business. A shirt is a very effective means of confessing to a crime.

It is possible for Ole Smoky to be so bold because, around a decade ago, numerous states, including Tennessee, amended their rules to permit the manufacturing of whiskey and other distilled spirits in their respective states. Granted, there were three counties in the state that were exempt from the rule, including the one that is home to the Jack Daniels distillery. After 2009, however, spirit producers in 41 more counties were given the opportunity to begin distilling (legally).

  1. Ole Smoky Distillery, which opened its doors the following year, was the first legal distillery in the Volunteer State.
  2. It presently employs 700 people and produces moonshine throughout the United States.
  3. Even after eleven years in operation, it isn’t the only place in the area where you can get a mason jar of unaged corn whiskey in a 1-mile radius.
  4. While moonshine is traditionally associated with distilleries operating in the dark of the night, the drink has become more widely available.
  5. Ole Smoky’s corn mash is simmering away in the background.
  6. Chris Monroe is a contributor to CNET.

Joe Baker, co-founder of Ole Smoky and self-proclaimed “moonshine millionaire,” describes moonshine as “a celebration of that Appalachian heritage, culture, and alcohol that was made in the mountains, for a long time illicitly,” according to Baker, a Tennessee lawyer and entrepreneur who has been dubbed the “moonshine millionaire.” “It’s more than simply a beverage; it’s a way of life,” says the author. That slice of culture, distilled and bottled in East Tennessee, is spreading well beyond its borders, delivering 25 different tastes to all 50 states as well as 40 nations across the world.

Ole Smoky, on the other hand, keeps true to its roots: their moonshine is manufactured mostly from locally sourced ingredients, according to a family recipe that has been in the Baker family for more than a century. Leaning heavily on the mythology of homemade moonshine in a state that is already internationally recognized for whiskey is a critical part of the company’s strategy for selling the product to the rest of the globe.

  1. In addition to this, distilleries such as Ole Smoky must grapple with the question of how to move customers away from the consumption of Southern culture as an amusement.
  2. One of Ole Smoky’s copper stills, courtesy of Wikimedia Commons.
  3. Chris Monroe is a contributor to CNET.

According to Kevin Kosar, author of Moonshine: A Global History, the liquor industry has always been excellent at heritage marketing, being able to take a product and say, ‘Let me tell you about the rich history of men in kilts, in the mountains 200 years ago, or good old country boys, breaking their backs and working with their gnarled hands to produce this by hand,’ According to the International Wine and Spirits Research Institute (IWSR), which gathers statistics on the alcohol beverage sector, Ole Smoky’s moonshine sales will reach $118 million in 2020.

According to Nielsen, the distiller gained control of 70 percent of the moonshine market share in the previous year. Moonshine producers like as Ole Smoky are seeking to follow in the footsteps of other alcoholic beverages such as tequila and bourbon, which have experienced surges in popularity at various periods in history.

Not only that, but it’s possible that they’ll take some territory away from other spirits as well. Keep an eye out for vodka and rum. The moonshiners are on their way to get you.

Distilling rebellion

Moonshine is a type of whiskey made from maize, but it’s also a long-standing protest against the system. Immigrants from England, Ireland, and Scotland took their whiskey-making processes with them to the United States in the 1700s. It wasn’t originally their major goal to sell alcoholic beverages. It was common practice in more agricultural times to transform unsold products like maize into alcohol in order to salvage some cash.

  1. Despite the existence of rules governing taverns and public houses, Kosar claims that persons engaged in the manufacture of alcoholic beverages were mainly left alone until the United States government attempted to tax whiskey in the late 18th century.
  2. Taxes, particularly those levied on alcohol, were a contentious issue in early America.
  3. As a result of the Whiskey Rebellion, which occurred in 1791 when George Washington’s administration attempted to use it to pay off debts from the American Revolution, the public reacted violently.

The dispute lasted until 1794, when President Thomas Jefferson was eventually successful in having the whiskey tax lifted. It wasn’t until the 1860s that the federal government instituted a more permanent tax on alcoholic beverages in order to raise funds for the Civil War. In instance, during Prohibition in the 1920s, moonshine gained a great deal of the reputation that we identify with it today: edgy and illegally produced in small batches. In Kosar’s opinion, the 18th Amendment transformed what had previously been an essentially local company into a criminal gang.

Objection to the law and to taxes helped to shape the public perception of moonshine. “There were a lot of folks who just didn’t agree with,” Kosar explains. “Because of this, they have decided to continue manufacturing what they are now making. And it is this that produces the entire dynamic of defying the law and the authorities in general.”

Holler at me

Baker, 46, grew up in East Tennessee knowing his father was manufacturing moonshine to sell, but he didn’t realize it was against the law at the time. He recalls helping out by holding up a large hose that was used to assist recirculate the mash as it was being prepared. “He had these tales that he would tell me about how he was marketing it as an ingredient for cosmetics,” Baker explains. “It was an additive for cosmetics,” Baker adds. “When you’re a youngster, you believe anything your parents tell you to believe.” Baker’s roots accompanied him as he grew into a mature adult.

  • When he was in college at Georgetown University in the mid-’90s, people approached him and asked if he could hook them up with moonshine as soon as they learned he was from East Tennessee.
  • While still a young lawyer, he handed away jars of homemade apple pie moonshine (imagine corn whiskey with cinnamon and apple flavoring) as gifts to family and friends, continuing a custom he’d witnessed personally among his own family and friends.
  • His words: “It was a product that was being manufactured by individuals in the community, and they were really proud of it.

” “It certainly tasted delicious, but it was also enjoyable to be able to share it.” The Holler is one of Ole Smoky’s four sites, and it is a bar and restaurant. Chris Monroe is a contributor to CNET. When Tennessee’s distilling regulations were modified, Baker, who had been working as an attorney, saw a chance to fully communicate his story. He was also seeking for something fresh to do in his spare time.

As a result, he and two other lawyer friends decided to combine something that was already deeply embedded in the region with something else that was also deeply ingrained in the Smokies: tourism. It was Baker who came up with the name Ole Smoky as a tribute to the Great Smoky Mountains, and he invested nearly every penny he had, including mortgaging the building where he held his legal business, in the distillery’s construction.

  1. As the money was running out, Ole Smoky opened its doors, and Baker’s first summer was fraught with the growing pains of figuring out how to keep up with demand for a product that takes at least four days to ferment.
  2. Over a decade later, Ole Smoky has expanded to include two locations in Gatlinburg, one up the road in Pigeon Forge (which also serves as a home to the Dollywood tourist park), and a fourth in Nashville.
  3. Founder and CEO Robert Hall estimates that Ole Smoky attracts 4 million people every year (in pre-pandemic times, at least).

In fact, there are more distilleries in Kentucky than there are in Scotland, and more distilleries in Kentucky than there are in Scotland combined. As Hall points out, “We have a marketing engine in the form of our distilleries.” At the Holler, there are Mason jars filled with apple pie moonshine. Chris Monroe is a contributor to CNET. The Holler is the name of the main site, which is located on Gatlinburg Parkway near a restaurant named Dick’s Last Resort and a store called The Paula Deen Store.

Holler (actually, hollow) is a slang term for a tiny valley that is most commonly heard in locations like Kentucky, Appalachia, and other portions of the Southern United States, among other places. In addition to being a distillery and retail area of more than 2,000 square feet, Ole Smoky’s Holler employs around one-hundred of the company’s 700 employees. The distillery, which is linked to the back of the building, is rather modest in comparison to the store, which sells moonshine and moonshine-themed products and souvenirs. Bluegrass artists perform from 11 a.m. to 11 p.m.

  1. , with 15-minute pauses every hour, in an outdoor performance space that wraps around the building.
  2. The room is connected to the exterior by two large garage-style doors.
  3. Inside, the decor is rustic, with rustic timbers running across the ceiling and an embarrassment of oak barrels bearing the Ole Smoky insignia adorning the walls.
  4. Shelves line the walls, containing the mason jar, which is the favored storage vessel for moonshine.
  5. Despite the fact that the musicians are attempting to achieve a high lonesome sound, lonesome is the last term that belongs at the Holler.

Mid-July sees a continuous flow of people on the streets. Individuals stroll in, pawing at the jars and T-shirts, and sidling up to the bar to sample the renowned booze.

Moonshine for ’90s kids

After spending a long time marveling at the rows and rows of mason jars that line the walls of the Holler, it’s time to try some of them. Visitors to the distillery may enjoy samples at one of numerous wooden bar settings located throughout the facility. Instead of standing shoulder to shoulder with the rest of the crowd, it’s just Hall and me enjoying our modest swigs of the different varieties from Ole Smoky’s exclusive collection. Visitors get a taste of moonshine. Chris Monroe is a contributor to CNET. Brooke Batchelor, a brand advocate to the extreme, will be serving as our server.

She tells me how she spent her 20s working as a hospice nurse and was yearning for a change of scenery when a friend that she apply for a position at Ole Smoky in 2017. Now, she doesn’t just serve moonshine; she also sells you on a way of life and the countless innovative applications for Ole Smoky’s wildly varied range of tastes. Using a little plastic shot glass filled with a clear liquid the color of Windex, she assures me that this is a one-of-a-kind creation. A 1997 7-Eleven Slush Puppie with the sensation of a Warhead exploding, as described by the author.

  • As a youngster of the 1990s who would’ve happily ingested both of those sugar bombs at the same time, I’m well-prepared for this occasion.
  • This fruit is both sweet without being sickeningly sweet and bitter as a counterpoint to the sweetness.
  • It makes me long for the TGIF television schedule and for the days when I didn’t have to worry about whether or not a particular food item would stain my mouth a vivid blue color.
  • It’s not like I had any important meetings to attend.
  • We go on to a sour lime, which Batchelor compares to a “hillbilly margarita” in terms of flavor.

Along the way, she discusses all of the many concoctions that may be made with each ingredient. Blackberry is a delicious addition to sweet tea. According to Hall, lemonade enhanced with blackberry moonshine has grown more popular as a beverage among certain of their restaurant patrons in recent years. When I ask how every taste in the apple pie moonshine comes together, from the crisp apples to the cinnamon, Batchelor explains that it’s a nice option if you’re feeling a bit choked up. And then there’s the white lightning, which Batchelor describes as the “star of the show.

” It has a proof of 100 (the average vodka has an 80 proof), in contrast to some of the others, which have a proof of 30 or 40 (the typical vodka). It takes all in me not to anticipate a kick that never arrives. It has a silky texture and a faint maize flavor that is only slightly sweet. There isn’t any heat. My mouth has never felt so fresh as it does right now.

Moonshine and more

The fact that Ole Smoky offers 25 different tastes of moonshine isn’t just a stroke of genius. In Louisville, Kentucky, I spoke with David Ozgo, chief economist for the Distilled Spirits Council, a national trade organisation. Ozgo shared his insights on the industry. He informs me in general terms about how it’s a crucial step for any distillery that wants to provide more than just plain, unaged corn whiskey moonshine to diversify their product line.

  • In Ozgo’s opinion, “you better be able to move on fairly rapidly from simply nostalgia and having some type of corn liquor in a mason jar to having a product people actually want to drink,” if you buy something as a curiosity and it just sits on your shelf and accumulates dust instead of being used.
  • Mason jars filled with sour lime moonshine, one of 25 different varieties available.
  • Chris Monroe is a contributor to CNET.
  • Ole Smoky has really broadened his horizons.
  • There’s a variety of creme moonshine available in flavors such as butter pecan banana pudding and vanilla bean.

They sell pickles, okra, cherries, and other items that have been steeped in moonshine, as well as nonalcoholic jams and salsa. The whiskey selection at another Ole Smoky site includes a salted caramel, which Baker claims was inspired by an ice cream he had one day and was created in his mother-in-home law’s one night. And then there’s the merchandise. You can find moonshine references on anything from tee shirts to caps to stickers to collapsible dog bowls to keychains to mugs to water bottles to shot glasses to sweatshirts to beanies to candles and just about anything else you can imagine.

Ozgo claims that the rugged American concept has a lot of appeal in other countries. There’s even a crop top that says, “Feelin’ good, drinkin’ shine.” That success has aided other whiskeys’ popularity, such as bourbon, which is marketed with the enticing vision of Kentucky’s green, rolling hills and stone rickhouses with charred oak barrels that gradually inhale and exhale the booze until it turns a caramel hue and tastes luxurious. Offering a compelling narrative, on the other hand, is insufficient.

  • Maggie Kimberl, content editor for American Whiskey Magazine and president of the Bourbon Women Association, believes that moonshine can’t rely on its folklore roots for very long to be successful.
  • “It will be innovative for a short period of time, but it will ultimately wear off,” she predicts.
  • “I want to advise others, especially those who are considering starting a business, to approach the process with caution.
  • Always have a backup plan or an exit strategy in place, or just be extremely cognizant of what the market is willing to bear.
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” The CEO, Robert Hall, points to the bubbling mush on the screen. Chris Monroe is a contributor to CNET. This is partially due to the fact that we have almost as many flavors as Baskin-Robbins, which helps. If you recall, I chatted with Hall via Zoom in July, and he detailed all the ways moonshine might outcompete other alcoholic beverages. “Moonshine is a canvas on which we can paint all kinds of pictures,” he adds, pointing out that slight variations in the mash and distillation processes may generate vastly different outcomes from one another.

A more neutral form, such as white lightning, may be used to compete with vodka, while blue flame, which is made from a mash of sugar and corn, could be used to compete with rum. Hall is capable of making a compelling case for virtually any spirit. “There is a lot of originality among the moonshine people,” Kimberl adds, telling me about one lady who spent months creating MoonPie flavored whiskey. “There is a lot of innovation among the moonshine people,” Kimberl says.

And, while not everyone in the wider whiskey community is enthusiastic about this new world of legal, flavored moonshine, there is a market for it in the United States. When asked if the product is profitable, she responds, “They wouldn’t be creating it otherwise.”

Beyond the holler

  1. Despite the fact that moonshine is a part of East Tennessee’s history, the future of the industry resides in part beyond the region.
  2. Ole Smoky inaugurated its Nashville facility in 2019, and according to Hall, the firm is currently considering where to locate its fifth and sixth locations, with an emphasis on using tourism as a part of its business strategy.
  3. Although you may take the mountains out of the moonshine, you can’t actually take the mountains out of the moonshine, like in the instance of Ole Smoky’s moonshine.

The maize is sourced from a farm that is less than 20 miles distant from the distillery’s location. Nothing but domestically obtained ingredients are used in the production of moonshine, including all of the jars and labels that are used to package and sell the product (with the exception of a few flavors like vanilla that come from abroad). Baker says he is still grateful for the opportunity to share a bit of the culture in which he grew up. Among Baker’s many accomplishments is the fact that his company produces a product that is sold all over the world and has his hometown’s logo.

This is a celebration of our past and of who we are as mountain people,” says the narrator.

  1. In order to keep up with demand, a distillery has quadrupled its production facilities.
  2. November 5, 2013 — Gatlinburg, Tennessee, is a popular tourist destination.
  3. Ole Smoky is a slang term for a person who smokes cigarettes.
  4. Tennessee Moonshine®, the nation’s largest distiller of quality moonshine, today announced that it has received a major equity investment from private equity company Centerview Capital.
  5. Moonshine® is the world’s largest distiller of premium moonshine.
  6. Ole Smoky will be able to accelerate its expansion with the help of the additional funding.

Ole Smoky was founded in the Smoky Mountains of East Tennessee by Joe Baker, Cory Cottongim, and Tony Breeden in 2010. Since its inception in 2010, the company has witnessed significant expansion, fuelled by customer demand in the larger unaged whiskey market. In addition to Tennessee, its moonshine products are now accessible in 49 states and Canada, having previously only been sold to visitors to the distillery. Ole Smoky increased its bottling capacity by fourfold earlier this year, thanks to the building of a 20,000-square-foot facility nearby, in order to meet up with surging demand.

With the help of advertising, partnerships, and sponsorships, the founders are expanding the distillery and brand to reach more consumers. Partnerships and sponsorships with NASCAR, Daytona International Speedway, Talladega Speedway, Bristol Motor Speedway, and Charlotte Motor Speedway are among those currently in place. In East Tennessee, the narrative of moonshine epitomizes the American spirit and is a key element of our cultural history.

  • “Our forebears, who were rebellious, resourceful, and fiercely independent, mastered the technique of brewing superb whiskey in the Smoky Mountains more than a century ago,” said Joe Baker, Chairman of Ole Smoky Distilling Company.
  • My family and I am thrilled about this investment, as well as the opportunity to collaborate with Centerview to bring even more people to the real Appalachian spirit that my family has enjoyed for centuries.
  • “Everyone here at Ole Smoky is enthusiastic about the brand and our growing variety of true moonshine products,” John Cochran, the firm’s CEO, continued.

We have a lot of exciting ideas for the future of the company, and we are happy to have the additional funding to help us achieve those goals.” “Ole Smoky’s products have broad adult appeal and benefit from important long-term spirits trends, such as increased consumer interest in craft distilling and flavored spirits, as well as from a strong interest in products with a deep American heritage,” Jim Kilts and David Hooper, co-founders of Centerview Capital, said.

Taken together with the opportunity to collaborate closely with the company’s founders and a genuinely outstanding management team, the benefits of this investment are self-evident. The Demeter Group served as Ole Smoky’s primary financial advisor. The transaction’s financial terms were not disclosed. The Legend of Ole Smoky Tennessee Moonshine® Old Smoky Distillery is the largest producer of quality moonshine in the United States, as well as the state’s first federally permitted distillery in the history of the state.

  1. In order to live during difficult economic times, the early inhabitants of the Smoky Mountains improved the skill of whiskey manufacturing, which is where the company’s beginnings can be traced back.
  2. Since 2009, when the state of Tennessee altered its liquor laws to permit the permitted manufacture of whiskey and other spirits in additional counties, a group of local families has taken advantage to demonstrate the craft of better, mountain-made moonshine.

Its collection of original goods is prepared from family recipes that have been passed down through generations by residents of the Appalachian region known as the Great Smoky Mountains. Original MoonshineTM, White Lightnin’TM, Moonshine CherriesTM, Peach MoonshineTM, Apple Pie MoonshineTM, Blackberry MoonshineTM, Strawberry MoonshineTM, and Lemon Drop MoonshineTM are some of the products available at this time. It is offered at retail and on-premises in 49 states and Canada, as well as the United Kingdom. Please see for further details.

Ole Smoky may be found on Facebook and Twitter under the handle @OleSmoky. Centerview Capital is a private equity firm. Centerview Financing is a private investment organization that invests in high-potential firms by providing them with capital. Centerview Capital’s consumer fund is situated in Greenwich, Connecticut, and is dedicated only to investing in the consumer business in the United States of America.

Centerview, which has over $500 million in committed capital, wants to harness its operational skills and extensive consumer industry ties in cooperation with existing owners and management to achieve strategic and operational excellence in the consumer products business. Consumer investments made by Centerview include The Nielsen Company, Del Monte Foods, and Richelieu Foods, to name a few.

Centerview Capital also has a technology fund situated in San Francisco, California, which it manages. Centerview Capital’s website,, has further information on the company.

Listen to this article by using the Play button. The Smoky Mountain region is well-known for more than just its breathtaking scenery and interesting activities; it’s also famed for one particular thing: moonshine. When visiting Gatlinburg and Pigeon Forge, it’s impossible to overlook the countless distilleries that dot the landscape. Naturally, Ole Smoky Moonshine is one moonshine distillery that has taken the towns by storm in the past several years. We’ve put up a comprehensive reference to everything you need to know about Ole Smoky Moonshine and its history to assist you in learning more.

1. Appalachian Born and Bred

Ole Smoky Moonshine has a long and illustrious history in the Smoky Mountains. The Ole Smoky family were among the first to set foot in the Smoky Mountains, having arrived in the area in 1832. In order to live during difficult economic times, the families honed their skills in the art of whiskey production.

2. First Federally Licensed Distillery in East Tennessee

  • In the weekend of July 4th, 2010, Ole Smoky Moonshine in Gatlinburg opened its doors to the general public.
  • The distillery became the first federally permitted distillery in East Tennessee’s history in 2009, following a change in Tennessee legislation that allowed for the distillation of spirits in that state.
  • As of now, Ole Smoky has locations in Gatlinburg and Pigeon Forge, as well as moonshine that is accessible in 49 states on a limited basis.

3. Ole Smoky Moonshine Holler is America’s Most Visited Distillery

The original Ole Smoky Moonshine distillery near Gatlinburg, often known as “The Holler,” is the most visited distillery in the United States. Approximately 2 million people visited the site in 2018. You’ll discover all of the company’s hallmark varieties in this section, including White Lightnin’ and Apple Pie Moonshine, among others. You’ll be able to view actual, functional moonshine stills and see the entire production process from start to finish. During your visit, you’ll have the opportunity to speak with the distillers and ask any questions you may have about the history of moonshining.

4. Family Recipe Dates Back to the Late 1800s

Our guess is that by now, you’ve heard of Ole Smoky’s unique tastes and may have even had a taste or two while on a visit, but did you know that the moonshine is brewed from a family recipe that dates back to the late 1800s? Ole Smoky Moonshine was created using Tennessee family secrets and customs that have been passed down through generations. Guests rave about their Original Unaged Corn Whiskey, Moonshine Cherries, White Lightnin’, and world-famous Apple Pie tastes, which are available in a variety of combinations.

5. Offers Free Bluegrass Music

  • Ole Smoky Moonshine offers visitors the opportunity to do more than just sample and purchase moonshine.
  • Visitors to the Gatlinburg or Pigeon Forge locations can sit on the chairs outside the distillery and enjoy free live bluegrass music, regardless of where they are in the country.

6. Get $5 Moonshine Tastings

Your visit to Ole Smoky Moonshine would be incomplete if you didn’t try some of their world-renowned moonshine!

For only $5, you may sample some of their most popular varieties, as well as some seasonal tastes, all in one sitting. It’s possible to use that $5 to purchase a jar of moonshine or another Ole Smoky product! Everything from Mountain Java to Blue Flame will be available for tasting.

More About Ole Smoky Moonshine

It’s impossible to visit the Smoky Mountains and not stop by Ole Smoky Moonshine, so don’t miss out on this opportunity. Those visiting Gatlinburg should stop by The Holler in downtown or Ole Smoky Whiskey Barrelhouse to try some of their whiskey, if they are so inclined. While in Pigeon Forge, be sure to swing by Ole Smoky Moonshine Barn at The Island for some moonshine! Visitors may sample their products for $5 at each site, and they can even purchase some of their famed shine to take home with them.

See the following list for all of their locations: A place called The Holler may be found at 903 Parkway, Suite 128, Gatlinburg, TN 37738. The Barn is located at 131 Island Drive in Pigeon Forge, Tennessee 37863. The Barrelhouse is located at 650 Parkway in Gatlinburg, Tennessee 37738. Start making plans to visit Ole Smoky Moonshine as soon as possible to enjoy their world-renowned moonshine! Read our blog post, “The History of Smoky Mountain Moonshine,” to discover more about the history of moonshine and how it came to be.

  • —(BUSINESS WIRE)—Gatlinburg, Tenn.
  • —(BUSINESS WIRE)— Announcing today that it has been named to the coveted Inc.
  • 5000 list, the most prestigious rating of the nation’s fastest-growing private firms, Ole Smoky Distillery, one of the nation’s fastest-growing spirits companies, was one of the fastest-growing spirits companies.
  • Each company on the list provides a unique window into the most successful enterprises inside the most dynamic part of the American economy—its independent small businesses.
  • As awardees on the Inc.

5000, companies such as Intuit, Zappos, Under Armour, Microsoft, Patagonia, and a slew of other well-known brands received their first national exposure. “It is an honor for us to be recognized as one of the world’s most successful and rapidly expanding businesses. ‘This is the first time that Ole Smoky Distillery has been named to the Inc. 5000 list, and it is particularly appropriate given that we are celebrating our tenth anniversary this year,’ says Robert Hall, CEO of Ole Smoky Distillery. “Our team has worked really hard to achieve success over the previous ten years,” says the leader.

In introducing our distinctly American moonshine and whiskey products to an altogether new set of consumers who love them across the country and around the world, we’re pleased to say that we’ve succeeded.” The Inc. 5000 of 2020 saw extraordinary three-year average growth of more than 500 percent, with a median rate of 165 percent, according to the report. The Inc. 5000’s aggregate revenue in 2019 was $209 billion, representing the creation of more than 1 million employment during the previous three years. Complete results of the Inc.

  • 5000, including business profiles and an interactive database that can be filtered by industry, geography, and other criteria, can be found at www.
  • inc.
  • com/inc5000.
  • The Inc.
  • 5000 is an annual ranking of the nation’s fastest-growing private companies.
  • Scott Omelianuk, editor-in-chief of Inc.
  • magazine, states, “The firms on this year’s Inc.
  • 5000 represent practically every industry.
  • ” It is clear from the 2020 list, which includes everything from health and software to media and hotels, that extraordinary development is built on the principles of persistence and opportunism no matter the industry.

If you want to learn more about Ole Smoky, visit his website at and follow him on social media at @olesmoky. The following is a description of Ole Smoky® Distillery LLC: Old Smoky is the world’s largest producer of quality moonshine and the world’s first federally permitted distillery in the history of East Tennessee, according to its website. Since its inception in 2010, Ole Smoky has been able to trace its roots back to the Smoky Mountains’ first inhabitants, families who manufactured moonshine with a steadfast sense of pride and Appalachian spirit.

Today, Ole Smoky sells its products across the world and provides more than 25 unique moonshine tastes and 17 innovative whiskey variants. Ole Smoky is available at the company’s distilleries, on the company’s website, at grocery and liquor shops across the country, as well as in on-premise facilities, which include some of the country’s largest concert and sporting arenas.

Ole Smoky’s four renowned distilleries include three in East Tennessee – The Holler, The Barrelhouse, and The Barn – and one in Nashville – the 6th Peabody – all of which are owned by the same family.

  1. 2 of 76 Things To Do In Gatlinburg, Tennessee See all of the images (19 Photos)

Distillery Tour with Samples at Ole Smoky Moonshine, Inc. The bottom line is as follows: A visit to Ole Smoky Moonshine is a once-in-a-lifetime Appalachian adventure. However, while the mountain-produced Moonshine is not inexpensive, it is real and well worth the $30 price tag. Even if you don’t end up purchasing anything, the $5 Moonshine tasting and distillery tour make this a worthwhile pit trip. – is a website dedicated to the Smoky Mountains.

Team of Local Experts OLE SMOKEY TENNESSEE MOONSHINE, which is conveniently located in Ole Smoky Holler in downtown Gatlinburg, first opened its doors for business over the Fourth of July Weekend in 2010. When Ole Smoky Moonshine originally opened its doors, it was the first and only federally permitted distillery in the whole state of East Tennessee. In recent years, the well-known Moonshiners’ ‘hideout’ has become one of the most popular tourist destinations in the Great Smoky Mountains.

  • Prior to arriving to the Ole Smoky Moonshine distillery, you will be greeted by the distinct scent of fermenting grains, which will ensure that you have arrived at the correct location.
  • After going across a small stream, rocking seats, and a stage where live music is being performed, you will come across a real operational moonshine distillery.
  • You will get the opportunity to learn about the history of Tennessee moonshine and to participate in the distillation process from start to finish.

The walk-through museum is completely free, and it will undoubtedly give you a newfound respect for the moonshine you are about to sample. The trip will conclude with a stop to the Moonshine shop, where you will have the opportunity to try the classic flavor…as well as apple pie, peach, blackberry, white lightnin’, and the other seasonal varieties. There is a $5 fee to sample the moonshine, which is a really reasonable price. You will not be charged the $5 fee if you do not make a purchase in the store. Some of the most popular choices among customers are as follows:

Original Moonshine (100 Proof) –

When it comes to getting the ‘genuine’ moonshine experience, this is the best option. A blend of 80 percent maize and a top-secret ingredient resulting in a high-octane, bold-flavored moonshine with a powerful kick at the finish.

White Lightnin’ (100 Proof) –

If you enjoy making Moonshine Margaritas, Moonshine Mojitos, or any other mixed cocktail, White Lightnin’ Moonshine is the best choice for you. White Lightnin’ Moonshine is a premium moonshine made in the United States. With six distillations, this powerful drink has a silky finish that makes it a great alternative for vodka, gin, or tequila, among other spirits.

Moonshine Cherries (100 Proof) –

It is not for nothing that it is referred to as “A Party in a Jar.” Several maraschino cherry have been fully soaked in 100 Proof Moonshine, and they have been placed in mason jars.

Once the cherries have been consumed, which will not take long, you will have Cherry Moonshine on your hands.

Apple Pie Moonshine (40 Proof) –

  • You’ll be thinking about Grandma’s apple pie after tasting this delicious concoction of pure apple juice, cinnamon, spices, and home-made moonshine.
  • With only 40 proof, this Moonshine will go down as smoothly as a slice of apple pie.
  • In front of the Ole Smoky Moonshine gift shop is a tranquil courtyard area with rocking seats, a small stream, and a stage where live music may be heard during peak hours.
  • In addition, Ole Smoky Holler is home to a variety of eateries and businesses for the enjoyment of its tourists.

When seeking for moonshine that not only tastes wonderful but also has the ability to sterilize medical equipment, you should pay a visit to the Ole Smoky Moonshine distillery in New York. The moonshine tasting, distillery tour, and learning about the history of this adult beverage are all enjoyable and reasonably priced activities that should be included in your agenda when visiting the area.

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